MostChoice in the News

July : Week of July 31, 2000 : Industry News Columns

MOSTCHOICE. MostChoice.com Inc. has received the first investment from Donald Ratajczak's new venture fund, Southeast Silicon Valley.

The undisclosed amount of funding is significant because of the name behind it rather than the dollar amount, said Martin Fleischmann, president and CEO of MostChoice.com.

The highly regarded Ratajczak is a retired Georgia State University economics professor and is known for his economic forecasts.

MostChoice.com is an online insurance and financial services company that provides research and information on the Internet. It also refers customers to financial advisers for service.

"Our model is based on the fact that people use the Web for research," Fleischmann said. "When they make a purchase, they want to talk to someone."

MostChoice.com has signed up 250 financial advisers in 42 states whom consumers and small businesses are referred to for insurance and financial planning.

Michael Levy has been developing the concept for MostChoice.com over the last two years. Fleischmann joined the company from AutoTrader.com LLC.

In May, MostChoice.com raised a $500,000 angel round of funding and has since grown from 10 to 20 employees.

Ray Risner, former president and chief operating officer for SED International Holdings Inc. (Nasdaq: SECX), has joined MostChoice.com as chief financial officer.