MostChoice in the News - Atlanta Business Chronicle

From the October 20, 2000 print edition

Technology

Start-up says it has right model for Internet

A start-up Internet company targeting the insurance market has signed some major deals to attract eyeballs to its site.

MostChoice.com Inc. is an online portal designed to allow consumers to research insurance quotes and then connect with a financial planner.

The Atlanta company has signed deals with Juno Online Services Inc., Office.com Inc., Radiant Systems Inc., Move.com, Multex.com Inc. and ApartementGuide.com.

The six deals will position MostChoice.com as the provider for insurance needs and push a link to MostChoice.com's Web page. MostChoice.com's six partners have daily Internet traffic of more than 3 million consumers.

"To me, it's a real credibility booster that says we have the right model," said Martin Fleischmann, CEO of MostChoice.com. "The online-only players are failing because they don't have the customer service."

Unlike other insurance Internet businesses, MostChoice.com does not typically close a sale without a live person contacting the customer, Fleischmann said.

MostChoice.com allows consumers to use the Internet to give information about themselves and what kind of insurance they are looking for. A professional financial planner that has agreed to be part of the MostChoice.com network then follows up by calling the potential customer.

MostChoice.com essentially uses the Internet to give customer leads to existing financial planners.