MostChoice in the News

MostChoice.com Announces Partnerships
With Major Web Properties

Will Reach Over Three Million Eyeballs Daily

FRIDAY, OCTOBER 20, 2000 3:37:00 AM EST

ATLANTA, Oct 20, 2000 (BUSINESS WIRE) -- MostChoice.com (www.mostchoice.com), the first investment by BrainWorks Ventures AURE, will be live on several major Web properties by the first week of November.

MostChoice, a new type of insurance and financial planning marketplace combining the best of the online and offline worlds, will now reach over three million daily visitors who may be in the market for insurance or financial planning help.

MostChoice uses a hybrid business model that empowers both buyers and advisors. Buyers (businesses and individuals) can research a full range of insurance and financial planning products, providers and prices at MostChoice.com. Similarly, financial advisors gain unprecedented levels of technology and offline support when they join MostChoice's nationally licensed General Agency. When buyers are ready, MostChoice connects them with a highly qualified local advisor, who helps them secure the best coverage at no additional cost.

"Given the complexity of insurance and planning issues, we agree with leading analysts that people want to shop for the best value while also having someone nearby they can trust to help them really understand their options," said MostChoice President and CEO Martin Fleischmann. "Our clearly worded, unbiased content, combined with more than 100 providers and a national network of hundreds of advisors, gives businesses and consumers the best value with the most help."

Descriptions of the first five major partnerships:

-- Juno Online Services - the nation's third-largest provider of dial-up Internet services, with more than 3.38 million active subscribers. Juno JWEB features MostChoice as a premier insurance marketplace on the health and insurance channels of its Web portal (www.juno.com). MostChoice is also being promoted to Juno users through interactive advertising. -- Office.com - the largest portal for small and medium-sized businesses on the Internet with more than 2 million unique visitors per month. MostChoice is featured in Office.com's Business Services center as its exclusive provider of insurance and group benefits. "MostChoice allows our users to efficiently gather information on a wide selection of insurance products and prices, then to very quickly speak with a qualified local advisor to help them get the right coverage at the best prices," said Jeff Cutler, general manager and COO of Office.com. -- Radiant Systems - a leading provider of comprehensive technology solutions to retail industries. As the exclusive insurance and benefits provider within Radiant System's suite of Vertical Solutions Portals aimed at specific retail segments, MostChoice allows Radiant's clients to design employee benefits packages including group health, group life, group disability and supplemental insurance, as well as various 401(k) and IRA plans. -- Multex - operates five of the highest-traffic financial sites on the Internet which attract more than 3.6 million visitors: MarketGuide.com, MultexInvestor.com, SageOnline.com, TheInternetAnalyst.com and TheTelecommAnalyst.com. MostChoice will anchor Multex's Insurance Corner and will provide customized content as the only insurance marketplace for visitors to the sites. -- ApartmentGuide.com - the largest and most comprehensive apartment search site on the Internet. MostChoice is the platinum-level sponsor of the site's Insurance section and will be featured in various other preferential placements. ApartmentGuide is owned by Primedia PRM, a leading publisher of specialty and enthusiast publications.

"These partnerships, and several others that we will announce shortly, show the tremendous confidence large sites have in our model and its ability to better serve their members relative to failing online-only models," said Vice President of Business Development Jeff Forman.

The Technology Association of Georgia recently honored MostChoice by selecting the company from more than 200 applicants to make one of 20 emerging-company presentations at the upcoming Georgia Technology Forum on Thursday, October 26.

BrainWorks Ventures is a new Atlanta-based venture capital firm headed by prominent economist Donald Ratajczak.

About MostChoice.com

MostChoice's goal is to simplify and accelerate the process of buying insurance and related financial products with its "Click and Confer" model that combines complete, impartial online information with the free offline help of independent local experts. A Life and Health General Agency licensed in 49 states, MostChoice makes its national network of specially selected advisors more productive and profitable through unprecedented levels of offline and online support.

CONTACT: MostChoice Marty, 404/531-9858 service@mostchoice.com or BrainWorks Marc J. Schwartz, 770/239-7447 mjs@brainworksvc.com